Viator

The Death of the “One-Size-Fits-All” Tour: Why Personalised Travel is King

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We’ve all been there: stuck on a crowded bus with 50 other people, straining to hear a guide over a crackling megaphone while being rushed past the very thing you actually wanted to see. In the past, that was just “the way it was done.” But at Viator, we’ve seen a revolution in how the […]

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Beyond the Sightseeing: Why Travel is Now About What You Do, Not Just Where You Go

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For a long time, travel was defined by the “Grand Tour”—a checklist of famous monuments and iconic skylines. But recently, a shift has occurred. Travelers are no longer just looking at the world; they are participating in it. We are moving away from being spectators and toward becoming participants. At GetYourGuide, we’ve seen a surge […]